What Is Surrogate Advertising? The Cardamom-For-Tobacco Trick That's Put SRK, Ajay Devgn In The Dock

The Maharashtra Food and Drug Administration issued notices to Shah Rukh Khan, Ajay Devgn, and Tiger Shroff over surrogate advertising. The regulator questioned if their Vimal Elaichi ads indirectly promote banned pan masala products. These actors got notices because the ads use brand imagery that reminds consumers of restricted tobacco items.