Colgate collaborates with Bombay Shaving Company for Palmolive ads

Colgate-Palmolive India handed over end-to-end management of Palmolive advertising to Bombay Shaving Company on Monday. Chief executive Prabha Narasimhan said, "End-to-end is really all the consumer-facing advertising and the customer relationships on Palmolive are being handled by Bombay Shaving Company." This partnership aims to improve sales after recent business disappointments.